Statistics that can help you improve your website performance include:-

• Who visits your site
• Where they are located (country)
• When they hit the site
• How long they spent browsing
• Which browser they used
• What monitor resolution was used
• Why they visited your site (keywords)
• Whether they accessed it directly or via a search engine
• Which search engine they used

Of course, there are many other statistics that can be collected to help refine your Internet marketing. But in the beginning, if you concentrate on the above, you will have enough data to help build a better site. One that will deliver more enquiries and business.

It is worth enquiring whether your ISP will provide you with site statistics and how much this service would cost. Alternatively, you can incorporate the free software offered by certain tracking companies, such as HitBox, in return for displaying one of their advertisements on your site.

Once you obtain statistical data about your site's performance, you can begin to track patterns that are emerging. These can help you identify how to make refinements to maximise performance.

For example, searchers' locations may suggest that another language could be incorporated. Browser popularity may indicate possible modifications to accommodate more viewers.

Similarly with monitor resolution; if , for example, your site is optimised for 1024 x 768, and your statistics show that the majority of visitors view at 640 x 480 resolution, you'll probably want to make some changes to your design.

One of the most important pieces of data you can collect is the keywords used by visitors to find your site. This information may indicate how you can refine your keywords to improve traffic. Your statistics can also confirm which search enginesare working for you and prompt you to resubmit your site to others.

If this all sounds just too much, in addition to all the other calls on your time, why not let us do it for you. Our combination of powerful technology, business experience and Internet intelligence allows our growing number of clients to benefit from our economies of scale providing them with real savings in time, money and effort.

Contact us now for our free survey report on your website together with details of special offers on our website promotion, website maintenance and administration services.